Description

Own paid search campaigns across Google AdWords and Bing to drive measurable ROI.

This role is on-site.

Responsibilities

• Develop and execute paid search strategies, managing keyword selection and audience targeting.
• Allocate budgets, monitor campaign performance, adjust bids, and track KPIs to identify issues.
• Create performance reports and dashboards for management review.
• Write concise ad copy and launch new campaigns across multiple channels.

Required Skills

• 2+ years of proven experience as a PPC Specialist.
• Proficiency in data analysis and reporting using Tableau and Webtrends.
• Strong working knowledge of Google Analytics and Google AdWords.
• Advanced MS Office skills, specifically Excel.
• Solid understanding of SEO and digital marketing concepts.
• Strong analytical thinking and mathematical skills.

Preferred Skills

• Familiarity with Facebook and Yahoo advertising platforms.
• Understanding of HTML and XML.
• Google AdWords certification.

Key Skills

Education

Any Graduate