Description

Manage and execute end-to-end Google AdWords campaigns to drive ROI.

Responsibilities

• Plan, create, and manage Google AdWords campaigns independently.
• Conduct keyword research using Google Keyword Planner and other tools.
• Optimize quality scores, ad positioning, bidding strategies, and geographic targeting.
• Craft engaging ad copy to improve click-through rates.
• Use BI tools to analyze campaign performance and refine strategies.

Required Skills

• 5+ years of experience managing Google AdWords campaigns.
• Proficiency with Google Analytics 4 (GA4).
• Experience using BI tools including Power BI and Tableau.
• Strong understanding of paid search algorithms and bid optimization.
• Expertise in ad placement and targeting strategies.
• Proven ability in keyword research and campaign structuring.
• Strong copywriting skills for ad content.

Preferred Skills

• Any Graduate degree.

Key Skills

Education

Any Graduate