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Principal - Advanced Analytics

Vastika Inc

 

Aksaray, Aksaray Merkez/Aksaray, Türkiye

Posted On: 3 days ago
Experience: 8+ years
Availability: Onsite
Openings: 1
Category: Data Analytics
Tenure: Contract - W2
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Description

You will lead advanced analytics initiatives to uncover drivers of consumer behavior and optimize customer experience through complex data science.

This role is on-site.

Responsibilities

  • Analyze wide-ranging data to identify causal relationships and trigger points influencing customer behavior.
  • Synthesize data from multiple internal and external sources to create, monitor, and explain critical business health metrics.
  • Combine disparate datasets to drill down into root causes and deliver data-driven stories to leadership.
  • Develop reports, charts, and visual aids to recommend business directions and outcomes to partners.
  • Apply intelligent data science to solve business problems related to marketing campaigns and viewership.

Required Skills

  • 8+ years of experience in advanced analytics, data science, big data, or relational database structures.
  • Expertise in SQL, Python, R, and SAS.
  • Hands-on experience with Databricks and Snowflake.
  • Proven ability in consumer behavior analysis, marketing campaigns, and customer subscription modeling.
  • Experience with A/B testing and marketing experimentation.
  • Proficiency in scripting with Jupyter notebooks and using pandas.
  • Strong background in data mining and working with disparate datasets.
  • Bachelor's degree in statistics, mathematics, computer science, business, or a related quantitative field.

Preferred Skills

  • Advanced degree in a quantitative field.
  • Experience with Tableau, Looker, Metabase, or Mode.
  • Knowledge of NPS and survey data sets.

Education

Bachelor's degree

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