Description

Key Responsibilities

• Lead the strategy, execution, and optimization of A/B and multivariate testing to improve website performance and the online customer experience.
• Analyze customer behavior, conversion funnels, traffic patterns, and website performance to identify areas for improvement.
• Own the digital experimentation program, including test prioritization, implementation, measurement, and reporting.
• Oversee analytics requirements for website enhancements to ensure accurate tracking and post-launch performance measurement.
• Translate complex analytical findings and testing results into actionable recommendations for stakeholders and executive leadership.
• Partner with IT, Marketing, UX, and other teams to implement testing strategies and resolve analytics challenges.
• Establish and maintain digital analytics best practices, including data governance, quality, standardization, and reporting standards.
• Provide technical guidance and mentorship to other analysts while identifying opportunities to improve analytics capabilities.
   

Required Qualifications

Education: Bachelor's degree in Analytics, or a related field, or an equivalent combination of education and experience.

Experience: Minimum of 5 years of directly related experience in digital analytics, website optimization, or experimentation.

Technical Skills: Demonstrated hands-on proficiency with Adobe Analytics and Adobe Target in a production environment, including segmentation, reporting, conversion analysis, customer behavior measurement, and designing A/B and multivariate tests.

Preferred Qualifications
 

• Experience supporting a high-traffic e-commerce website or complex retail environment.
• Experience with Adobe Experience Platform, Adobe Tags, or related technologies.
• Proficiency with Tableau, Excel, or other data analysis and visualization tools.
• Professional certifications in Adobe analytics or testing platforms

Key Skills

Education

Bachelor's degree