Description

You will lead the implementation and management of digital analytics strategies and tracking architectures.

Responsibilities

• Translate stakeholder requirements into actionable tracking strategies and data layer architectures.
• Configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) including eVars, props, events, and classifications.
• Perform end-to-end QA and validation of tags to ensure data integrity and resolve implementation discrepancies.
• Build interactive dashboards in Adobe Analytics Workspace to visualize user behavior and performance.
• Manage third-party pixels and marketing tags for platforms like Meta, Google, and LinkedIn via Adobe Launch.
• Define KPIs and measurement strategies aligned with customer journeys and business goals.

Required Skills

• 6–7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation.
• Expertise in Adobe Analytics Workspace, including report building, segmentation, and calculated metrics.
• Proficiency in configuring Adobe Launch rules, events, and extensions.
• Strong technical knowledge of JavaScript, HTML, and CSS.
• Experience using web development debugging tools such as Charles or Adobe Debugger.
• Deep understanding of data layer architecture, solution design documents, and tag documentation.
• Solid grasp of digital KPIs, conversion funnels, and attribution models.
• Ability to analyze large datasets to detect trends and propose actionable recommendations.
• Bachelor's degree or any graduate qualification.

Preferred Skills

• Experience with A/B testing tools like Adobe Target or Optimizely.
• Exposure to Customer Journey Analytics (CJA), Real-Time CDP, or cross-channel segmentation.

Key Skills

Education

Any Graduate