Lead the development, launch, and evolution of data products that enhance audience targeting, activation, measurement, attribution, and advanced advertising capabilities across the organization.
Partner with stakeholders across Ad Sales, Product, Research, Data Engineering, Data Science, Privacy, and Marketing to translate business needs into scalable data solutions.
Define product requirements, success metrics, and operational processes to drive audience monetization and revenue growth.
Collaborate with teams leveraging proprietary identity, audience, and device graph capabilities to improve addressability and data activation outcomes.
Design and implement measurement, attribution, and outcome frameworks that connect campaign activation to business results and revenue impact.
What's Needed?
3+ years of experience in technology, ad agency, or media company roles focused on data analysis or system analysis.
Proficiency in SQL and Python for data manipulation and analysis.
Experience with data exploration and visualization tools such as Tableau or Looker.
Knowledge of statistics concepts like hypothesis testing, regression analysis, and anomaly detection.
Familiarity with data warehousing, cloud services (e.g., AWS, Snowflake), and data privacy standards