Description

You will lead the product lifecycle for Paid Social and Influencer Marketing capabilities within the retail media ecosystem.

Responsibilities

• Execute and shape the product vision for social commerce, focusing on retailer handle integration, performance tracking, and 3P platform integrations.
• Partner with platform teams to enable self-service paid social automation across Meta, TikTok, Google, and Pinterest.
• Drive integration strategies for influencer content across on-site, off-site, and in-store experiences using first-party data.
• Develop measurement frameworks with analytics teams to demonstrate ROI, attribution, and cross-channel lift.
• Collaborate with Sales and Marketing to build value propositions, go-to-market materials, and client enablement tools.
• Participate in sales calls to collect voice of customer and monitor market trends to identify new product opportunities.

Required Skills

• 4+ years of product management experience.
• 2+ years focused on social media advertising and/or influencer marketing.
• Deep understanding of the retail media ecosystem and brand activation across retailer-owned and paid social channels.
• Experience integrating or working with Meta Ads Manager, TikTok Business, or Google Ads.
• Familiarity with first-party data activation, identity resolution, and closed-loop measurement.
• Analytical skills with experience defining KPIs and using data to drive product direction.
• Experience managing cross-functional teams in agile environments.
• Bachelor's degree.

Preferred Skills

• Experience with retailers, CPG brands, or ad tech/martech platforms.
• Familiarity with ad serving, DSPs, or media buying platforms.
• Background in influencer content moderation, creator partnerships, or UGC compliance.

Key Skills

Education

Bachelor's degree