Description

 Key Responsibilities 

The Product Manager will lead the following work streams: 

1. Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities. 
2. Dynamic Guardrails & Load Management: Model customer ad tolerance by segment and page type and Implement demand-informed guardrails to balance competition and prevent over-saturation. 
3. Enhanced Signals & Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time. 
4. Advanced Targeting & Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance. 
5. Risk Mitigation & Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation. 

Required Skills 

The ideal candidate will have: 

• Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.   
• Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.   
• Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.   
• Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.   
• Technical Aptitude: Comfort with technical discussions and feasibility assessments

Key Skills

Education

Any Gradute