Description

You will drive product marketing efforts to align customer needs with product features and revenue growth.

Responsibilities

• Partner with product management to translate customer challenges into product features and benefits.
• Develop and implement GTM strategies, including positioning, use cases, and sales enablement materials.
• Create product messaging and value propositions for case studies, pitch decks, and marketing assets.
• Conduct and analyze research to generate actionable insights.
• Act as the voice of the customer by leveraging primary and secondary intelligence to inform internal teams.

Required Skills

• 5 to 7 years of experience in product marketing.
• 3+ years of experience in digital advertising or B2B software.
• Strong understanding of advertising platforms, frameworks, and technologies used by brands.
• Ability to partner with cross-functional product, marketing, and sales teams.
• Exceptional written and verbal communication skills for presentations and collateral.
• Data-driven approach to research and analysis.
• Experience working within evolving environments.

Preferred Skills

• Expertise in the adtech, martech, digital media, SaaS, or agency ecosystems.

Key Skills

Education

Any Gradute