Description

Responsibilities:

• Define and prioritize product features and enhancements based on user needs, market trends, and business goals.
• Conduct user research and gather feedback to inform product decisions.
• Monitor and analyze product performance metrics, identifying areas for improvement and generating actionable insights.
• Develop and maintain a product roadmap, ensuring alignment with company objectives.
• Present data-driven recommendations to stakeholders and senior management.
• Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to deliver high-quality products.
• Develop and implement processes to streamline product development and release cycles to ensure smooth product launches and updates.
• Manage product documentation, including specifications, user guides, and release notes.
• Ensure compliance with industry standards and best practices in product operations.

Qualifications:

• Bachelor's degree.
• 4-6 years of experience in product management, preferably within CRM, lifecycle marketing, or customer engagement platforms—with a track record of owning product roadmaps.
• Familiarity with CRM concepts such as customer segmentation, lifecycle/journey orchestration, personalization, and campaign automation across email, SMS, in-app, and push.
• Experience with Agile methodologies and project management tools (e.g., Jira, Trello).
• Proficiency with product operations tools relevant to CRM—including campaign analytics, customer data platforms (CDPs), marketing automation tools, and internal knowledge/documentation management (e.g. Confluence) is highly desirable.

Key Traits and Skills:

• Analytical Ability: Strong analytical skills with the ability to synthesize trends in data and make informed decisions.
• Problem-Solving Skills: Excellent problem-solving abilities, with a proactive approach to identifying and addressing challenges.
• Communication: Strong verbal and written communication skills, with the ability to convey complex ideas clearly and concisely.
• Collaboration: Ability to work effectively in a cross-functional team environment.
• Attention to Detail: High attention to detail, ensuring accuracy and quality in all deliverables.
• Technical Acumen: Working knowledge of CRM and lifecycle marketing platforms, including customer data platforms, journey orchestration and campaign automation.
• Operational Excellence: Experience in optimizing workflows and processes to improve efficiency

Key Skills

Education

Bachelor's degree