Description

You own the product roadmap and lifecycle for personalization capabilities across web, mobile, and marketing platforms.

Responsibilities

• Define and execute the product roadmap for personalization, leveraging data, AI/ML, and contextual insights to drive customer engagement and revenue.
• Build and scale personalization use cases including recommendations, segmentation, and dynamic content by partnering with data science and ML teams.
• Drive end-to-end product execution from ideation through launch, managing backlogs and ensuring timely delivery in collaboration with engineering and design.
• Establish experimentation frameworks for A/B testing, defining KPIs such as CTR and conversion to continuously optimize personalization strategies.
• Translate complex technical concepts into clear business value propositions, influencing cross-functional teams and senior leadership.

Required Skills

• 7+ years of Product Management experience, with a focus on digital products and customer-facing web/mobile applications.
• Proven track record in AI/ML-driven personalization or recommendation systems.
• Strong techno-functional understanding of APIs, data platforms, and system integrations.
• Hands-on experience with Machine Learning concepts, including recommendation engines, segmentation, and propensity modeling.
• Familiarity with Generative AI tools and their applications in personalization.
• Experience with experimentation frameworks (A/B testing, multivariate testing) and marketing technologies.
• Data-driven decision-making skills with the ability to leverage customer data platforms and journey analytics.

Preferred Skills

• Domain experience in travel, hospitality, or e-commerce, including knowledge of booking flows and loyalty programs.
• Previous experience within large enterprise ecosystems or American Express.

Key Skills

Education

Not specified