Description

You will drive product strategy and execution to engage, educate, and retain the existing member base through omni-channel tactics.

Responsibilities

• Lead product execution and develop business cases with communication materials for executive-level stakeholders.
• Design multi-channel strategies across email, mobile alerts, social, and digital ads to drive incremental revenue and customer lifetime value.
• Develop and execute rigorous A/B and multivariate testing strategies to optimize customer segments and lifecycle behaviors.
• Partner with Digital, Paid Media, and Data & Analytics teams to nurture customer bases across varying acquisition sources.
• Collaborate with customer call centers and agency partners to build contact programs that increase engagement and upsell opportunities.

Required Skills

• 7+ years of experience in Product Management, Innovation Development, or Product Marketing.
• 3 to 5 years of experience within Financial Services, specifically with retail customers and credit.
• 3 to 5 years of experience in digital product development with a focus on D2C customer experience.
• Strong analytical skills with the ability to leverage large datasets to drive product decisions.
• Experience implementing personalization across retention channels to influence customer behavior.
• Proven track record in continuous testing and optimization environments.

Preferred Skills

• Bachelor degree, MBA, or equivalent business experience.
• Pragmatic Marketing or Product Management certification.

Key Skills

Education

Bachelor degree, MBA