Description

You will manage CRM program intake and execute lifecycle campaigns across multiple channels.

Responsibilities

• Build and execute complex CRM campaigns involving email, push, in-app notifications, and SMS.
• Manage CRM program intake and workflow processes.
• Collaborate with Product Managers and Product Marketing Managers to drive cross-functional initiatives.
• Set up and execute A/B and multivariate experiments to track business impact.
• Analyze campaign data to extract actionable insights and prioritize strategic inputs.

Required Skills

• 3+ years of CRM experience managing lifecycle messaging.
• Hands-on experience with enterprise platforms such as Salesforce Marketing Cloud, Iterable, or Braze.
• Proficiency in basic HTML for email development.
• Experience designing and analyzing A/B and multivariate experiments.
• Strong understanding of email industry standards and best practices.
• Ability to synthesize complex inputs into actionable plans.
• Proven track record of working with cross-functional stakeholders.
• Strong written and verbal communication skills.

Key Skills

Education

Any Gradute