Description

This role analyzes marketing data to drive product strategy and optimize customer engagement.

Responsibilities

• Gather, clean, and analyze marketing data to identify trends in customer acquisition, retention, and engagement.
• Develop detailed reports and presentations, translating complex data into actionable insights for leadership.
• Monitor campaign performance and product engagement, recommending strategies to optimize marketing efforts.
• Provide data-backed recommendations to enhance marketing campaigns and improve customer retention.
• Create compelling dashboards and charts to communicate key findings to stakeholders.

Required Skills

• Bachelor's degree in Business, Statistics, Data Analytics, Marketing, or related field.
• 2+ years of experience in data analysis or marketing analytics.
• Proficiency in SQL, Python, R, and Excel.
• Experience with data visualization tools such as Tableau or Power BI.
• Familiarity with the Snowflake data environment.
• Strong analytical skills to interpret complex data sets and draw conclusions.
• Excellent communication and presentation skills for non-technical audiences.
• Ability to create executive presentations communicating key insights.

Key Skills

Education

Bachelor's degree