Description

You will lead the go-to-market strategy and execution for new product features and updates.

Responsibilities

• Define and execute launch strategies to improve awareness and drive adoption through client-owned surfaces.
• Craft user-centric positioning and messaging for in-app, email, push, and landing experiences.
• Collaborate with Product Managers, Engineers, and Data Scientists to understand the technical landscape and feature impact.
• Tailor channel-specific campaigns using customer data to deliver personalized experiences.
• Link marketing initiatives to business outcomes through data-driven reporting and ROI modeling.
• Test and iterate on messaging and GTM strategies to optimize engagement, sign-ups, and retention.

Required Skills

• 6+ years of experience in product marketing, growth marketing, or product management.
• Proven track record developing GTM strategies for technical or software-based products.
• Strong analytical skills with experience interpreting large data sets for decision-making.
• Ability to work closely with engineers, data scientists, and PMs.
• Excellent storytelling, writing, and communication skills.
• Bachelor's degree in marketing, business, engineering, or a related field.
• Experience with Go-to-market Strategy.
• Background in Product Marketing, Growth Marketing, or Product Management.

Preferred Skills

• Experience in eCommerce, mobile apps, or personalization technologies.
• Familiarity with lifecycle marketing across push, email, and in-app messaging.
• Experience marketing across Android, iOS, desktop, and connected devices.
• Knowledge of experimentation frameworks and performance metrics.
• MBA or advanced degree.

Key Skills

Education

Bachelor's degree