Description

Drive the strategic direction of functional test automation tools by aligning product features with market demand and consumer needs.

Responsibilities

• Conduct market and competitor research to identify target audiences, market expectations, and product differentiation strategies.
• Collaborate with product stakeholders to develop and execute go-to-market strategies, positioning, and messaging to drive revenue growth.
• Create technical content including sales playbooks, case studies, and presentation assets that highlight new product capabilities.
• Partner with Marketing, Customer Success, and Sales teams to improve product usage and workflows based on customer feedback.
• Execute product marketing campaigns designed to generate leads and maintain awareness of industry trends and buying criteria.

Required Skills

• 5+ years of product marketing experience in the software industry.
• Experience with software testing, specifically verification and validation methods like Integration, UI, and API testing.
• Knowledge of Services Virtualization and functional testing product portfolios.
• Ability to define criteria for acceptable solutions and communicate effectively across distributed, global teams.
• Proven ability to collaborate across departments to communicate solution value to customers.
• Experience working with Customer Success and Sales workflows.

Preferred Skills

• Degree in Computer Science, Engineering, or a related field.

Key Skills

Education

Any Graduate