Description

Drive the strategic direction of functional test automation tools by aligning product features with market demand and consumer needs.

This role is remote.

Responsibilities

• Conduct market and competitor research to identify target audiences, expectations, and differentiation strategies.
• Collaborate with product stakeholders to develop go-to-market strategies, positioning, and messaging for revenue growth.
• Create technical content, including sales playbooks, case studies, and presentation assets.
• Partner with Marketing, Customer Success, and Sales to improve product usage based on customer feedback.
• Execute marketing campaigns to generate leads and maintain awareness of industry trends.

Required Skills

• 5+ years of product marketing experience in the software industry.
• Experience with software testing, including verification and validation methods like Integration, UI, and API testing.
• Knowledge of Services Virtualization and functional testing product portfolios.
• Ability to define criteria for acceptable solutions.
• Proven ability to communicate solution value to customers across distributed, global teams.
• Experience working with Customer Success and Sales workflows.

Preferred Skills

• Degree in Computer Science, Engineering, or a related field.

Key Skills

Education

Any Graduate