Description

Key Responsibilities

Define and execute product strategy, roadmap, and digital vision for co‑brand credit card growth.

Partner with Brand, CRM, and Bank of America teams on targeting, segmentation, and offer strategy.

Drive continuous testing, personalization, and optimization using customer insights and behavioral economics.

Lead execution of digital experiences that enhance acquisition funnels and spend mechanics.

Required Qualifications

5+ years of product management experience, ideally within credit cards, loyalty, or digital financial services.

Strong background in co‑brand card programs and acquisition/engagement strategies.

Proven success launching and scaling mobile/web products; familiarity with modern app technologies and digital payments ecosystems.

Deep knowledge of credit card acquisition funnels, spend drivers, P&L mechanics, and reward structures.

Experience defining product vision, roadmap planning, and OKR‑based prioritization

Key Skills

Education

Bachelor’s degree