Description

Own the product strategy, roadmap, and digital vision for co-brand credit card growth, driving acquisition and engagement through data-led optimization.

This role is on-site.

Responsibilities

• Define and execute product strategy and digital vision for co-brand credit card growth.
• Partner with Brand, CRM, and Bank of America teams on targeting, segmentation, and offer strategy.
• Drive continuous testing, personalization, and optimization using customer insights and behavioral economics.
• Lead execution of digital experiences that enhance acquisition funnels and spend mechanics.
• Define product vision, plan roadmaps, and manage OKR-based prioritization.

Required Skills

• 5+ years of product management experience, ideally within credit cards, loyalty, or digital financial services.
• Strong background in co-brand card programs and acquisition/engagement strategies.
• Proven success launching and scaling mobile/web products; familiarity with modern app technologies and digital payments ecosystems.
• Deep knowledge of credit card acquisition funnels, spend drivers, P&L mechanics, and reward structures.
• Experience defining product vision, roadmap planning, and OKR-based prioritization.
• Bachelor’s degree in a relevant field.

Key Skills

Education

Bachelor’s degree