Description

This role involves designing and implementing marketing automation strategies using Redpoint.

Responsibilities

• Design, implement, and optimize omni-channel marketing campaigns using Redpoint Interactions.
• Manage segmentation, targeting, and personalization strategies.
• Build and monitor customer journeys and workflows.
• Conduct A/B testing and track campaign performance.
• Schedule automation between Redpoint Interactions (RPI) and Redpoint Data Management (RPDM).

Required Skills

• 5+ years of professional experience.
• Hands-on experience with Redpoint (RPI/RPDM) tool.
• Proficiency with OracleSQL and data segmentation logic.
• Familiarity with CDP platforms.
• Knowledge of Redshift AWS technologies (EC2, S3, Glue).
• Understanding of omni-channel marketing principles.

Key Skills

Education

Any Graduate