Description

Lead analytics strategy, define KPIs, and own the end-to-end reporting lifecycle from data extraction to stakeholder delivery.

Responsibilities

• Define meaningful KPIs and design tracking frameworks to meet business objectives.
• Manage end-to-end tagging implementation, including document preparation and rule definition using Adobe Launch.
• Generate monthly reports and data visualizations using Tableau, Excel, Word, and PowerPoint.
• Extract and analyze data from Adobe Analytics, Google Analytics, and Splunk to provide actionable insights.
• Coordinate with onsite and offshore development teams to implement code changes and manage enterprise releases.

Required Skills

• 6+ years of experience in data analytics and reporting.
• Hands-on experience with Adobe Analytics and Google Analytics.
• Proficiency in Tableau, including integrating Adobe and Google Analytics data.
• Experience with Splunk for data extraction and analysis.
• Technical proficiency in JavaScript, CSS, and JSON.
• Expertise in tagging implementation and tag management tools like Adobe Launch.
• Ability to manage and guide teams across multiple projects.
• Strong documentation skills for technical and process requirements.

Preferred Skills

• Extensive experience in Search Engine Optimization (SEO) following industry best practices.

Key Skills

Education

ANY GRADUATE