Description

You will act as a Business Analyst focused on Salesforce and marketing systems.

Responsibilities

• Partner with marketing and web marketing stakeholders to gather, analyze, and document business requirements, translating them into functional and technical specifications.
• Lead the end-to-end integration process for SFDC, covering requirements gathering, design, implementation, testing, and support.
• Manage and support the integration ecosystem, ensuring seamless data flow between SFDC and third-party marketing tools.
• Play a critical role in system consolidation and data migration during mergers and acquisitions, maintaining data integrity.
• Develop and maintain dashboards and reports to track KPIs and provide data-driven insights to stakeholders.

Required Skills

• 10+ years of experience as a Business Analyst in marketing and technology environments.
• Expertise in Salesforce.com (SFDC) administration and integrations.
• Proficiency in data analysis, data mapping, and data hygiene principles.
• Experience with Agile and Scrum methodologies.
• Experience with project management tools like Jira and Asana.
• Knowledge of marketing automation platforms (e.g., Marketo, Pardot).
• Knowledge of web analytics platforms (e.g., Google Analytics).
• Strong understanding of Marketing and Integration processes.

Key Skills

Education

Any Gradute