Description

Own the assessment and design of Salesforce Marketing Cloud (SFMC), CRM, and CDP architectures for enterprise clients.

Responsibilities

• Evaluate client maturity across SFMC, CRM, CDP (Data Cloud), and personalization capabilities.
• Analyze SFMC architecture, data models, integrations, and campaign orchestration effectiveness.
• Design and optimize omnichannel journeys and real-time personalization using SFMC tools.
• Develop Martech transformation roadmaps, governance frameworks, and operating models.
• Lead client workshops and stakeholder alignment across marketing, data, and tech teams.

Required Skills

• Strong hands-on expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
• Proficiency in AMPscript and SQL for data manipulation and query activities.
• Solid understanding of CRM (Sales/Service Cloud) integration and CDP (Data Cloud) for unified customer profiles.
• Experience in customer journey orchestration and data activation strategies.
• Ability to drive AI-enabled marketing use cases leveraging Einstein and predictive engagement models.
• 5+ years of relevant experience in martech consulting or implementation.
• Any Graduate degree.

Key Skills

Education

Any Gradute