Description

You will lead the end-to-end implementation of Salesforce Data Cloud to support marketing and personalization efforts.

Responsibilities

• Lead data acquisition, integration, quality assurance, and utilization within Salesforce Data Cloud.
• Design, document, and implement data models, pipelines, and transformations for data ingestion and enrichment.
• Configure data-driven segmentation strategies to ensure accurate audience targeting and content delivery.
• Integrate data from CRM systems, databases, and third-party platforms.
• Collaborate with IT teams to troubleshoot technical issues and optimize system performance.

Required Skills

• 2+ years of experience focusing on Salesforce Data Cloud or custom database solutions.
• Expertise in data modeling, ETL processes, and SQL.
• Experience with data integration, API utilization, Data Actions, and Flow integrations.
• Strong understanding of marketing automation, data segmentation, and personalized customer journeys.
• Knowledge of decisioning, Next Best Action, and customer data platforms (CDPs).
• Experience with data management practices, including data governance and compliance.
• Proficiency in Data Integration.
• Familiarity with AWS, Azure, or GCP.
• Bachelor's degree in Computer Science, Information Technology, Marketing, or equivalent work experience.

Preferred Skills

• Salesforce Data Cloud Accredited Professional certification.

Key Skills

Education

Any Graduate