Description

You will lead end-to-end implementations of Salesforce Data Cloud to drive personalized sales, marketing, and analytics use cases.

Responsibilities

• Lead data acquisition, integration, quality assurance, and utilization within Salesforce Data Cloud.
• Design and implement data models, pipelines, and transformations to convert ingested data into Data Lake Objects (DLOs) and Data Model Objects (DMOs).
• Configure data-driven segmentation strategies to ensure accurate audience targeting and content delivery.
• Integrate data from CRM systems, databases, and third-party platforms to support personalization efforts.
• Collaborate with IT, Marketing, and Data Analytics teams to troubleshoot technical issues and optimize system performance.

Required Skills

• 12+ years of professional experience.
• Expertise in Salesforce Data Cloud (CDP).
• Strong proficiency in SQL and ETL processes.
• Extensive experience in Data Integration and Data Analytics.
• Proven ability to design data models and manage data transformations.
• Experience evaluating data sources and setting up connectors for DSO ingestion.
• Ability to provide training and support to development teams on platform capabilities.

Preferred Skills

• Experience with Data Actions, Flow integrations, and API utilization.
• Knowledge of marketing automation, decisioning, and Next Best Action.
• Familiarity with credits consumption models, entitlement optimization, and scoring technologies.

Key Skills

Education

Any Gradute