Description

Lead the selection, implementation, and optimization of the MarTech stack to support omnichannel marketing campaigns.

Responsibilities

• Translate business user stories into technical requirements for Salesforce integrations, field mappings, and data models.
• Manage integration and data flow between Salesforce, Pardot, Clarip, On24, and Cvent to ensure data integrity and privacy compliance.
• Validate Snowflake to MarTech application data syncs and transformations against defined use cases.
• Design and implement lead scoring and nurturing solutions integrated with engagement history in Salesforce.
• Coordinate technical testing across MarTech applications and resolve bugs related to platform integrations.

Required Skills

• 5+ years of professional experience in MarTech or Salesforce development.
• Proficiency in integrating and customizing CDPs to consolidate customer data and enable personalized campaigns.
• Hands-on experience with CRM, CDPs, SQL, and API integrations.
• Strong understanding of Data Analytics and marketing technology ecosystems.
• Experience managing data flow and syncs between Snowflake and MarTech applications.
• Ability to work directly with vendors to resolve technical implementation issues.

Preferred Skills

• Degree in any field of study.

Key Skills

Education

ANY GRADUATE