Description

You will act as a subject matter expert for email marketing and automation, designing technical solutions that drive user engagement.

Responsibilities

• Design responsive emails and landing pages compatible across various email clients, browsers, and mobile devices.
• Build and manage complex automation journeys using Journey Builder and Automation Studio.
• Execute A/B and multivariate testing strategies to improve campaign performance and KPIs.
• Analyze campaign data and run reports to provide actionable insights for business decision-making.
• Collaborate with cross-functional teams including Marketing, Data, Design, and Product to oversee automation across diverse audiences.

Required Skills

• At least 5 years of dedicated Email Marketing experience.
• At least 3 years of development experience with Salesforce Marketing Cloud, ExactTarget, or another major ESP.
• Proficiency with AMPscript, HTML, CSS, and SQL.
• Hands-on experience with Journey Builder and Automation Studio.
• Technical knowledge of REST and SOAP APIs.
• Experience with Marketing Cloud Connect and Distributed Marketing integrations between SFMC and Salesforce Sales/Service Clouds.
• Understanding of MAP architecture and user journey implementations.
• Bachelors degree in Business, Accounting, Finance, Economics, or a related field.

Preferred Skills

• Marketo experience.
• SFDC or SFMC Certifications.
• Knowledge of Javascript and JSON.

Key Skills

Education

Bachelors degree in Business, Accounting, Finance,