Description

RESPONSIBILITIES:

• Own the technical migration strategy from SFMC (classic) to Marketing Cloud Next, including assessment of existing journeys, data extensions, automations and integrations for migration readiness
• Design and implement Data Cloud data model configurations that underpin Marketing Cloud Next, including data streams, calculated insights, identity resolution and segmentation objects
• Architect and implement zero-copy data sharing patterns to connect Marketing Cloud Next with Data Cloud and other connected systems, minimizing unnecessary data duplication and latency
• Transition traditional journey logic using modern automation tools like Salesforce Flow Builder
• Design and manage integrations between Marketing Cloud Next and upstream/downstream systems (CRM, CDP, data warehouse, field/commercial systems, vendor platforms) using native connectors, APIs and Data Cloud ingestion pipelines
• Partner with data governance and compliance stakeholders to ensure consent management, data retention and privacy requirements are preserved throughout the migration (particularly important in regulated industries)
• Validate data parity and reporting continuity pre/post-migration; build test plans and reconciliation processes to confirm campaign, audience and performance data integrity
• Document architecture decisions, data lineage and integration patterns for long-term platform maintainability
• Act as the internal subject matter expert on Marketing Cloud Next capabilities, limitations and best practices, advising stakeholders on what's newly possible (and what needs to be re-thought) versus legacy SFMC
• Collaborate with marketing operations and campaign teams to minimize disruption during cutover and provide enablement/training on the new platform

QUALIFICATIONS REQUIRED:

• 7–10 years of overall Marketing/MarTech domain experience, with a strong concentration in Salesforce Marketing Cloud
• Deep, hands-on experience with Marketing Cloud Next, including:
• Zero-copy data architecture and its implications for campaign execution and reporting
• Data Cloud setup and configuration (data streams, data model objects, identity resolution, calculated insights, segmentation)
• Native and custom integrations between Marketing Cloud Next, Data Cloud and adjacent systems (CRM, CDP, data warehouse, APIs)
• Experience leading large-scale marketing platform migrations, with strong hands-on experience in Salesforce Data Cloud.
• Strong understanding of journey orchestration, audience segmentation and personalization logic and how these concepts translate across the SFMC Marketing Cloud Next architecture shift
• Experience with data validation, reconciliation and QA methodologies for marketing data migrations
• Ability to translate technical architecture decisions into clear implications for non-technical marketing stakeholders
• Strong documentation habits — architecture diagrams, data lineage, integration specs

NICE TO HAVE:

• Experience in Life Sciences or another highly regulated industry, including familiarity with compliance/consent considerations relevant to HCP or patient-facing marketing data
• Salesforce Marketing Cloud and/or Data Cloud certifications
• Experience integrating Marketing Cloud with Salesforce Sales/Service Cloud custom objects
• Familiarity with field-based marketing data capture tools and vendor performance/event data workflows
• Exposure to AI/agentic tooling within the Salesforce ecosystem (e.g.,Agentforce, Einstein)

Key Skills

Education

Not specified