Description

You will own the technical migration from Salesforce Marketing Cloud Classic to Marketing Cloud Next, including data model design and integration architecture.

This role is on-site.

Responsibilities

• Design and implement Data Cloud data models, including data streams, identity resolution, and segmentation objects.
• Architect zero-copy data sharing patterns to connect Marketing Cloud Next with Data Cloud and external systems.
• Migrate traditional journey logic to Salesforce Flow Builder and manage integrations via APIs and native connectors.
• Validate data parity and reporting continuity, building test plans and reconciliation processes for campaign data integrity.
• Document architecture decisions, data lineage, and integration patterns while advising stakeholders on platform capabilities.

Required Skills

• 10+ years of overall Marketing/MarTech domain experience.
• Deep, hands-on experience with Salesforce Marketing Cloud Next and Classic.
• Strong experience leading large-scale marketing platform migrations.
• Expertise in Salesforce Data Cloud setup and configuration.
• Ability to design native and custom integrations between Marketing Cloud, Data Cloud, CRM, CDP, and data warehouses.
• Strong understanding of journey orchestration, audience segmentation, and personalization logic.
• Experience with data validation, reconciliation, and QA methodologies for marketing data migrations.

Preferred Skills

• Experience in Life Sciences or highly regulated industries with compliance/consent considerations.
• Salesforce Marketing Cloud and/or Data Cloud certifications.
• Familiarity with AI/agentic tooling within the Salesforce ecosystem (e.g., Agentforce, Einstein).

Key Skills

Education

Not specified