Description

You will architect, execute, and optimize digital marketing channels and customer journeys within the Salesforce Marketing Cloud ecosystem. You own the strategy for promotional and service communications, leveraging customer insights to drive engagement and business results.

Responsibilities

• Lead the end-to-end strategy and execution of cross-channel customer journeys using Journey Builder.
• Architect and manage the marketing technology stack, ensuring seamless integration between Salesforce CRM and Marketing Cloud.
• Define targeting strategies, test plans, and content governance processes to ensure process ownership and compliance.
• Collaborate with data analytics and engineering teams to build, test, and deploy new communication capabilities.
• Manage stakeholder relationships and digital channel campaigns, using engagement metrics to drive continuous optimization.

Required Skills

• 5+ years of overall experience with deep expertise in Salesforce Marketing Cloud.
• Proficiency in AMPscript and ExactTarget for complex email and mobile content customization.
• Hands-on experience with Customer Journey mapping and Journey Builder implementation.
• Strong understanding of digital channel interactions, email studio, and automation studio.
• Proven ability to lead digital channel campaigns and define test-and-learn strategies.
• Experience establishing content governance frameworks and process ownership for live campaigns.
• Ability to work across stakeholders to gather requirements and align on implementation goals.

Preferred Skills

• Active Salesforce Marketing Cloud certifications.
• Experience working with enterprise-level data and analytics teams.

Key Skills

Education

Any Graduate