Description

You architect and optimize digital marketing channels and customer journeys within the Salesforce Marketing Cloud ecosystem.

This role is remote.

Responsibilities

• Lead end-to-end strategy and execution of cross-channel customer journeys using Journey Builder.
• Architect the marketing technology stack, ensuring seamless integration between Salesforce CRM and Marketing Cloud.
• Define targeting strategies, test plans, and content governance processes to ensure compliance.
• Collaborate with data analytics and engineering teams to build, test, and deploy new communication capabilities.
• Manage stakeholder relationships and campaigns, using engagement metrics to drive continuous optimization.

Required Skills

• 5+ years of overall experience with deep expertise in Salesforce Marketing Cloud.
• Proficiency in AMPscript and ExactTarget for complex email and mobile content customization.
• Hands-on experience with Customer Journey mapping and Journey Builder implementation.
• Strong understanding of digital channel interactions, Email Studio, and Automation Studio.
• Proven ability to lead digital channel campaigns and define test-and-learn strategies.
• Experience establishing content governance frameworks and process ownership for live campaigns.
• Ability to work across stakeholders to gather requirements and align on implementation goals.

Preferred Skills

• Active Salesforce Marketing Cloud certifications.
• Experience working with enterprise-level data and analytics teams.

Key Skills

Education

Any Graduate