Description

You will design and lead enterprise-level marketing automation solutions using Salesforce Marketing Cloud.

Responsibilities

• Define the architecture and strategy for Salesforce Marketing Cloud to ensure scalable solutions.
• Lead the design, implementation, and optimization of marketing automation frameworks.
• Act as the principal advisor for SFMC governance, user roles, and platform security.
• Architect end-to-end marketing data integrations with platforms like Salesforce Core, Tableau, Snowflake, and Google Analytics.
• Develop high-impact engagement models leveraging AMPScript, SQL, and APIs.

Required Skills

• 12+ years of experience in marketing technology roles, with 7+ years in SFMC architecture.
• Expert proficiency in SFMC administration, cross-cloud integrations, and platform scalability.
• Deep expertise in AMPScript, SQL, SFMC APIs, and multi-cloud connectivity.
• Strong knowledge of consumer financial services regulations and marketing data compliance.
• Proven ability to lead enterprise-scale marketing automation transformations.
• Experience with Salesforce Core, Tableau, Snowflake, Python, and Javascript.
• Experience evaluating and implementing advanced Salesforce features like Data Cloud and Loyalty Cloud.

Preferred Skills

• Salesforce Architect certifications.
• Expertise in Google Analytics and Salesforce CDP.

Key Skills

Education

Bachelor’s or Master’s degree in Computer Science, Data Science