Description

Key Responsibilities:

• Architect, build, and maintain multi-channel journeys in Journey Builder using entry event triggers, decision splits, engagement splits, and custom API integrations
• Design data extensions, contact models, and automation workflows in Automation Studio using SQL, SSJS, and Import/Export activities
• Write robust AMPscript, SSJS, and Dynamic Content blocks for personalized email campaigns and web experiences at scale
• Oversee end-to-end setup and delivery of email, SMS, and push campaigns via Email Studio and Mobile Studio
• Act as the primary technical SME for marketing teams, troubleshooting journey errors and defining audience segmentation logic
• Integrate SFMC with Salesforce Sales/Service Cloud via Marketing Cloud Connect and external data sources using REST/SOAP APIs

Required Skills & Qualifications:

• 3-4+ years of hands-on technical experience with Salesforce Marketing Cloud
• Advanced proficiency with Journey Builder, Email Studio, Automation Studio, Contact Builder, and Content Builder
• Strong expertise in SQL (SQL Server dialect), AMPscript, and working knowledge of SSJS, HTML, and CSS
• Solid understanding of relational database principles and data retention policies within SFMC
• Proven ability to work independently in a remote environment and troubleshoot production incidents

Preferred Qualifications & Certifications:

• Salesforce Certified Marketing Cloud Developer (strongly preferred)
• Bonus: Marketing Cloud Administrator or Marketing Cloud Consultant / Solution Architect certification
• Hands-on experience with Marketing Cloud Connect integration
• Familiarity with Mobile Studio (SMS/Push), CloudPages, and interactive content
• Exposure to Web Analytics (GA4 / Salesforce Intelligence) and reporting

Key Skills

Education

Bachelor's degree