Description

Key Responsibilities

Design, develop, and implement solutions across the Salesforce Marketing Cloud ecosystem.

Serve as a subject matter expert on Salesforce Marketing Cloud products including SFMC, Datorama, Social Studio, Pardot, Interaction Studio, and Customer 360 Audiences.

Develop and optimize customer journeys, email campaigns, audience segmentation, and marketing automation solutions.

Design integrations between Salesforce Marketing Cloud and enterprise applications using web services and related technologies.

Define systems strategy, gather requirements, create solution designs, develop prototypes, support testing, and assist with training efforts.

Apply enterprise architecture, security, and integration design principles to scalable marketing solutions.

Collaborate with Agile teams to deliver high-quality solutions and enhancements.

Required Skills & Qualifications

Expert knowledge of Salesforce Marketing Cloud products, including:

- Journey Builder

- Email Studio

- Interaction Studio

- Audience Studio

- Salesforce Social Studio

- Advertising Studio

- Datorama

- Pardot

- Customer 360 Audiences

Advanced understanding of:

- Marketing automation technologies

- SFMC ecosystem and data models

- Common integrations and third-party technology solutions

Experience with Salesforce platform technologies including:

- Sales Cloud

- Service Cloud

- Force.com Platform

Prior experience as a Salesforce Marketing Cloud Consultant and/or Developer.

Strong understanding of integration and security design principles.

Enterprise architecture experience.

Experience working in Agile project environments.

Solid hands-on experience with:

- HTML

- CSS

- JavaScript

In-depth understanding of Salesforce Marketing Cloud capabilities and limitations.

Experience using web services and enterprise data integration technologies.

Certifications

Salesforce Marketing Cloud certifications preferred, ideally including:

Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Consultant

Desired Skills

HTML5 / CSS3

DevOps

Continuous Integration / Continuous Delivery (CI/CD)

Salesforce Marketing Cloud

Key Skills

Education

Any Gradute