Description

You will manage and execute end-to-end email marketing campaigns within the Salesforce Marketing Cloud ecosystem.

Responsibilities

• Execute end-to-end email campaign plans to optimize open rates, CTR, engagement, and conversion metrics.
• Build and manage customer journeys using Journey Builder, Email Studio, and Automation Studio.
• Perform list segmentation and data extension segmentation using query activities and data filters.
• Implement Social Studio across platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Analyze visitor trends and campaign performance to optimize strategies and enhance conversions.

Required Skills

• Direct experience with Salesforce Marketing Cloud (SFMC) modules: Journey Builder, Email Studio, Mobile Studio, Automation Studio, Social Studio, and Advertising Studio.
• Hands-on experience with Contact Builder design and Exact Target platform integration.
• Proficiency in SQL Server for data manipulation and segmentation.
• Strong command of HTML and CSS for email development.
• Knowledge of email deliverability concepts, including Sender Score and sender reputation.
• Experience conducting A/B testing to improve campaign outcomes.
• Ability to use group query activities for complex list segmentation.
• 8+ years of professional experience.

Preferred Skills

• Experience with spam check best practices and campaign performance analysis.

Key Skills

Education

Any Graduate