Description

Key Responsibilities

Salesforce Marketing Cloud Solution Design & Implementation

• Design and implement end-to-end Salesforce Marketing Cloud solutions.
• Configure and optimize Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Intelligence Reports.
• Develop data models, segmentation strategies, customer journeys, and personalization frameworks.
• Lead marketing automation initiatives and customer engagement programs.
• Define best practices for campaign execution, deliverability, compliance, and performance optimization.

HubSpot Development & Administration

• Design and manage solutions across HubSpot Marketing Hub, Sales Hub, and CRM.
• Develop and optimize workflows, lead nurturing journeys, lead scoring, and campaign automation.
• Configure pipelines, custom objects, reports, dashboards, and integrations.
• Ensure alignment between HubSpot and Salesforce ecosystems.

Software Development & Integration

• Develop scalable integrations using REST/SOAP APIs, middleware platforms, and custom services.
• Build automation and data-processing solutions using Python.
• Develop Java-based services and integration frameworks supporting Martech ecosystems.
• Integrate Salesforce Marketing Cloud and HubSpot with CRM, ERP, CDP, Data Lake, and third-party applications.
• Design reusable components and APIs for customer data synchronization.

Data Management & Analytics

• Create and maintain customer data models, data extensions, and segmentation strategies.
• Implement data governance, deduplication, and data quality processes.
• Support advanced reporting, campaign analytics, and customer engagement metrics.
• Work closely with business teams to derive actionable insights from marketing data.

Stakeholder & Consulting Responsibilities

• Conduct requirement gathering workshops with Marketing, Sales, CRM, and Business stakeholders.
• Translate business requirements into scalable technical solutions.
• Create solution design documents, functional specifications, and architecture diagrams.
• Provide advisory on Marketing Cloud and HubSpot best practices.
• Mentor junior developers and consultants.

Required Skills

Salesforce Marketing Cloud

• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Mobile Studio
• Marketing Cloud Connect
• AMPscript
• SSJS
• SQL
• Personalization capabilities
• Data Cloud integration exposure

HubSpot

• Marketing Hub
• Sales Hub
• CRM Administration
• HubSpot Workflows
• CMS
• HubSpot APIs
• Lead Lifecycle Management
• Campaign Automation

Programming & Integration

• Python
• Java (Spring Boot preferred)
• REST APIs
• SOAP APIs
• Webhooks
• Microservices Architecture
• JSON/XML

Data & Cloud Technologies

• SQL
• ETL/Data Integration
• Data Warehousing concepts
• CRM Data Management
• Marketing Analytics

Tools

• Jira
• Confluence
• Git
• CI/CD tools
• Postman

Required Qualifications

• Bachelor's degree in Computer Science, Information Technology, Engineering, or related field.
• 8–12 years of overall IT experience.
• Minimum 5+ years of Salesforce Marketing Cloud experience.
• Minimum 3+ years of HubSpot experience.
• Strong hands-on coding experience in Python and Java.
• Experience integrating SFMC and HubSpot with enterprise applications.

Preferred Certifications

• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Data Cloud Consultant
• HubSpot Marketing Software Certification
• HubSpot Solutions Architect Certification (preferred)
• Salesforce Administrator Certification (preferred)

Soft Skills

• Strong stakeholder management and consulting skills
• Excellent communication and presentation abilities
• Problem-solving and analytical mindset
• Ability to lead client workshops and discovery sessions
• Collaborative and proactive approach

Nice to Have

• Salesforce Data Cloud
• CDP platforms
• Marketing Intelligence platforms
• Mulesoft or other integration middleware
• Experience with AI-enabled marketing solutions and personalization frameworks

Key Skills

Education

Bachelor's degree