Description

You will architect, design, and build scalable Salesforce Marketing Cloud solutions integrated with FSC, Data Cloud, Tableau, MCP, and MCI. You will apply deep expertise in SFMC best practices, marketing compliance, and core modules including Email Studio, Automation Studio, Journey Builder, Marketing Cloud Personalization, and Mobile Studio. You will build large data pipelines from Salesforce Data Cloud, FSC, and Snowflake for email and SMS channels. You will troubleshoot issues during development and post-production, ensuring robust performance. You will coach developers, Email Specialists, and QA team members on complex journey development, SMS campaigns, and data model design. You will collaborate with Product, Marketing, and Data stakeholders to optimize communications within Agile frameworks using Jira, Confluence, and Litmus.

Responsibilities

• Architect and deploy scalable SFMC solutions integrated with FSC, Data Cloud, and Tableau.
• Build and manage data pipelines from Snowflake, FSC, and Data Cloud for email and SMS.
• Develop complex journeys using AMPScript, SQL, and Workflow integrations.
• Coach technical teams on journey development, SMS, and data modeling.
• Troubleshoot production issues and optimize email/mobile performance.

Required Skills

• 5+ years in email development, audience management, and marketing automation.
• 3+ years as a SFMC Technical or Solution Architect.
• Deep proficiency in Email Studio, Automation Studio, Journey Builder, and Personalization.
• Strong SQL, AMPScript, HTML, and CSS skills.
• Experience with Salesforce Data Cloud, FSC, and core CRM data models.
• Proficiency in A/B testing, segmentation, and deployment strategies.
• Familiarity with CMS platforms (WordPress, Drupal, AEM) and web analytics (GA, Adobe Analytics).

Preferred Skills

• Experience with AI models, Agentforce, and Einstein features.
• B2C marketing experience, preferably in consumer finance.
• Ability to build Tableau or Power BI dashboards for attribution metrics.

Key Skills

Education

Not specified