Description

You will define the architecture and strategy for Salesforce Marketing Cloud, owning scalable, future-proof marketing automation solutions.

Responsibilities

• Lead the design, implementation, and optimization of marketing automation frameworks across digital channels.
• Act as principal advisor for SFMC governance, multi-business unit setup, user roles, and platform security.
• Architect end-to-end marketing data integrations with platforms including Salesforce Core, Tableau, Snowflake, and Google Analytics.
• Develop high-impact engagement models leveraging AMPScript, SQL, APIs, and automation tools.
• Establish best practices for marketing data management, customer segmentation, and campaign execution.

Required Skills

• 12+ years in marketing technology roles, with 7+ years focused on SFMC architecture.
• Expert proficiency in SFMC administration, cross-cloud integrations, and platform scalability.
• Deep expertise in AMPScript, SQL, SFMC APIs, and multi-cloud connectivity.
• Strong knowledge of consumer financial services regulations and marketing data compliance.
• Proven ability to lead enterprise-scale marketing automation transformations.
• Bachelor’s or Master’s degree in Computer Science or Data Science.
• Proficiency in Salesforce Core, Tableau, Snowflake, Python, and Javascript.

Key Skills

Education

Bachelor’s or Master’s degree in Computer Science, Data Science