Description

Design and build marketing solutions within Salesforce Marketing Cloud.

Responsibilities

• Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
• Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications.
• Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
• Configure advanced personalization and automation using AMPscript, SQL, and HTML.
• Generate reports and dashboards to track campaign performance and user engagement.

Required Skills

• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Experience with AMPscript, SQL, and HTML for customization.
• Strong understanding of data management, segmentation, and campaign reporting.
• Familiarity with multi-channel campaign execution (mobile, SMS).
• Experience working within Agile methodologies using Jira.
• Bachelor's degree in Marketing, Information Systems, or related field.

Preferred Skills

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.

Key Skills

Education

Bachelor's degree