Description

You will lead marketing automation and campaign execution using Salesforce Marketing Cloud.

Responsibilities

• Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.
• Build, test, and optimize dynamic content and segmentation for targeted campaigns.
• Use SQL to query and manage data extensions and create custom reports.
• Develop automated workflows and marketing journeys to increase efficiency.
• Integrate SFMC with Salesforce CRM, third-party applications, and API-based connections.

Required Skills

• 5+ years of experience in marketing automation roles.
• Expertise in Salesforce Marketing Cloud (SFMC).
• Strong proficiency in SQL for data management and reporting.
• Proven ability to create and optimize automated marketing workflows.
• Experience managing data integrity and synchronizing data flows between systems.
• Any Graduate degree.

Preferred Skills

• Salesforce Email Specialist or Marketing Cloud Consultant certifications.
• Familiarity with Audience Builder, Social Studio, or Advertising Studio.
• Basic understanding of Salesforce Commerce Cloud integration.

Key Skills

Education

Any Graduate