Description

You will design, implement, and optimize multi-channel marketing campaigns while bridging the gap between marketing operations and data analytics.

Responsibilities

• Design customer journeys using SFMC Journey Builder, Email Studio, and Automation Studio.
• Manage data flows between Salesforce Marketing Cloud and external systems like Salesforce CRM, Data Warehouses, and CDPs.
• Write SQL queries in SFMC to extract, transform, and load marketing data for reporting.
• Develop and maintain Data Extensions, subscriber lists, and segmentation logic.
• Collaborate with analytics teams to define tracking requirements, KPIs, and segmentation strategies.

Required Skills

• 7+ years of experience working with Salesforce Marketing Cloud.
• Proficiency in SQL, specifically within SFMC Query Studio or Automation Studio.
• Experience integrating SFMC with Salesforce CRM, Google Analytics, or BI tools such as Tableau or Power BI.
• Familiarity with AMPscript and/or SSJS for dynamic content creation.
• Experience managing data-driven marketing projects and interpreting campaign metrics.
• Knowledge of privacy regulations including GDPR and CCPA.
• Strong understanding of email marketing and digital campaign management.

Preferred Skills

• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, or Consultant).
• Background in customer analytics, marketing operations, or digital analytics.
• Experience with data privacy frameworks and marketing compliance.

Key Skills

Education

Any Gradute