Description

• Strong hands-on experience in Salesforce Marketing Cloud (SFMC)
• Expertise in:
  • Journey Builder
  • Automation Studio
  • Email Studio
  • Contact Builder
  • Content Builder
• Strong knowledge of AMPscript and SSJS
• Experience with SQL/SOQL, data segmentation, and audience creation
• Salesforce CRM integration experience
• REST/SOAP API integration experience
• Marketing automation, personalization, and customer journey design
• Production support, troubleshooting, and optimization experience
• Team leadership / Technical Lead experience

Mandatory Certifications

Candidates must hold the following certifications:

• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Engagement Specialist
• Salesforce Certified Marketing Cloud Engagement Consultant
• Salesforce Certified Marketing Cloud Engagement Developer

Good to Have

• Salesforce Data Cloud / Data 360 experience
• Salesforce Certified Data 360 Consultant
• Sales Cloud & Service Cloud exposure
• Customer 360 implementation experience
• CI/CD and deployment tools knowledge
• Agile project experience

Key Responsibilities

• Lead end-to-end SFMC solution design and implementation
• Develop customer journeys, automation workflows, and personalized campaigns
• Manage Email, SMS, and WhatsApp marketing solutions
• Build integrations using APIs and Salesforce CRM
• Design and manage Data Extensions, Contact Models, and Subscriber Data
• Perform code reviews and mentor junior developers
• Participate in release, deployment, and environment management activities
• Create reports, dashboards, and campaign performance insights
• Ensure adherence to Salesforce best practices and security standards

Screening Questions (Mandatory)

1. Total Experience
2. SFMC Experience
3. Experience in Journey Builder, Automation Studio, Email Studio
4. Experience in AMPscript and SSJS
5. Experience with Salesforce CRM Integration
6. Experience with REST/SOAP APIs
7. Team Lead Experience (Team Size)
8. Data Cloud / Data 360 Experience
9. Certifications Held
10. Current Location
11. Current CTC
12. Expected CTC
13. Notice Period

Key Skills

Education

Bachelor’s degree