Description

Responsibilities

• Lead the MCAE → MCA migration, rebuilding and optimizing campaigns, journeys, and automations
• Define and execute a coexistence strategy aligned with the LTC program, supporting current-state MarTech operations while enabling transition to the new Salesforce instance
• Design data models in Contact Builder with strong focus on integrity, segmentation scalability, and performance
• Develop advanced SQL queries for audience creation, data transformation, and automation optimization
• Build landing pages, forms, and form handlers with accurate data capture, validation, and CRM sync
• Enable AI‑driven personalization and automation using Salesforce AI, including Agentforce
• Implement and manage enterprise consent and subscription governance
• Establish automation standards, monitoring, governance, and documentation for long‑term platform health
• Collaborate closely with product owners, architects, engineers, and QA

Must Have

Bachelor’s degree or higher (Computer Science preferred)

• 8+ years of experience developing and supporting mid‑ to large‑scale IT projects; strong understanding of Sales/Service Cloud processes
• 5+ years of hands‑on Salesforce Marketing Cloud experience
• Salesforce Marketing Cloud Email Specialist certification
• (Preferred) Salesforce Marketing Cloud Engagement Consultant certification
• Knowledge of Salesforce Agentforce and Data Cloud
• Strong expertise in SQL, AMPscript, HTML/CSS, and marketing data modeling
• Experience building landing pages, forms, and form handlers
• Deep understanding of consent governance (GDPR, CAN-SPAM)
• Experience working in multi‑instance or transformation programs
• Experience with DevOps tools such as Jira, Copado, or Flosum
• Solid understanding of REST/SOAP and event‑driven architectures
• Experience creating technical design documents and architecture diagrams

Nice to Have

Familiarity with SAFe and Agile/Scrum methodologies

• Strong problem‑solving and communication skills
• Ability to quickly learn systems/processes, grasp complex technical concepts, and adapt to change
• Ability to manage multiple assignments simultaneously
• Experience with Partner Relationship Management (PRM), Data Cloud, Agentforce, and Revenue Cloud
• Salesforce development and configuration knowledge: Apex, Visualforce, Aura, LWC, SOQL, integrations
• Proficiency with JavaScript, JSON, XML, HTML, CSS, and VS Cod

Key Skills

Education

Bachelor's degree