Description

Lead the migration from MCAE to MCA, rebuilding campaigns, journeys, and automations while establishing data models and governance standards.

This role is on-site.

Responsibilities

• Lead the MCAE to MCA migration, rebuilding and optimizing campaigns, journeys, and automations.
• Design data models in Contact Builder with a focus on integrity, segmentation scalability, and performance.
• Build landing pages, forms, and form handlers with accurate data capture, validation, and CRM sync.
• Implement and manage enterprise consent and subscription governance aligned with GDPR and CAN-SPAM.
• Collaborate with product owners, architects, engineers, and QA to execute coexistence strategies.

Required Skills

• 8+ years of experience developing and supporting mid- to large-scale IT projects.
• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Strong expertise in SQL, AMPscript, HTML/CSS, and marketing data modeling.
• Experience with Salesforce Agentforce and Data Cloud.
• Deep understanding of consent governance (GDPR, CAN-SPAM).
• Experience working in multi-instance or transformation programs.
• Proficiency with DevOps tools such as Jira, Copado, or Flosum.
• Solid understanding of REST/SOAP and event-driven architectures.

Preferred Skills

• Salesforce Marketing Cloud Email Specialist or Engagement Consultant certification.
• Familiarity with SAFe and Agile/Scrum methodologies.
• Experience with Partner Relationship Management (PRM) or Revenue Cloud.

Key Skills

Education

Bachelor's degree