Description

Design and implement technology-enabled B2B marketing solutions in a client-facing capacity.

Responsibilities

• Lead workshops to capture business requirements, define technical architecture, and develop user stories.
• Design, implement, test, and document marketing technology solutions.
• Optimize lead management processes including sales funnels, scoring, grading, and marketing-to-sales handoff.
• Manage campaign processes involving hierarchy, influence, and marketing attribution.
• Deliver projects using Agile-based methodologies and conduct client training sessions.

Required Skills

• 5-10 years of experience in consulting or marketing/sales operations.
• 3+ years of advanced/admin experience using Marketing Automation Platforms.
• Deep experience with Pardot Lightning, Sandbox for Pardot, double opt-in, ABM, and B2B Marketing Analytics.
• Intermediate or advanced knowledge of Salesforce.com.
• Experience with Salesforce, MS Dynamics, or other CRM systems.
• Salesforce Pardot Specialist or Consultant certification.
• Working knowledge of B2B digital marketing trends and platforms like Marketo, Eloqua, or HubSpot.
• Ability to lead collaborative workshops and technical strategy sessions.

Preferred Skills

• Salesforce Sales Cloud or Service Cloud expertise.
• Experience with the Pardot API.
• Experience scoping client work.

Key Skills

Education

Any Gradute