Description

You will lead the end-to-end implementation and strategy for Segment CDP environments.

Responsibilities

• Build and execute Segment CDP strategies for data ingestion, customer profile synthesis, and journey orchestration.
• Design and build integrations between Segment and external data sources or downstream systems.
• Collaborate with IT, Product Owners, and Analysts to translate business needs into technical solutions.
• Define and manage standards for data quality, source mapping, and data governance.
• Synthesize customer profiles into traits and audiences to enable a 360-degree customer view.

Required Skills

• 5+ years of experience implementing and using Segment CDP.
• Proven track record of at least 1-2 end-to-end Segment CDP implementations.
• Hands-on experience implementing Segment for online and offline channels including CRM, Call Center, Marketing, MDM, and Point of Sale.
• Strong proficiency in SQL, Data Modelling, and Data Warehouse management.
• Deep understanding of ETL, Reverse ETL, Identity resolution, and Data Quality/Cleansing.
• Ability to translate complex business requirements into technical specifications.
• Experience managing data ingestion and integration with external systems.

Preferred Skills

• Segment CDP certification.
• Knowledge of digital marketing, digital analytics, and the MarTech space.

Key Skills

Education

Any Graduate