Description

You will own web analytics workflows and data integrity across digital platforms.

This role is on-site.

Responsibilities

• Analyze web traffic, user engagement, and site performance metrics using Adobe Analytics to identify trends.
• Manage tracking code implementation and tag deployment via Adobe Launch or other tag management solutions.
• Create dashboards and reports that provide actionable recommendations for optimization to stakeholders.
• Troubleshoot and resolve data discrepancies to ensure accuracy within Adobe Analytics.
• Support A/B and multivariate testing efforts to improve website performance and user experience.

Required Skills

• 3+ years of experience in web analytics, specifically using Adobe Analytics.
• Proficiency with HTML and JavaScript for web technology and data layer implementation.
• Strong experience with tag management systems such as Adobe Launch or GTM.
• Fluent in SQL for data manipulation and analysis.
• Experience with data visualization tools like Tableau or Power BI.
• Working knowledge of web analysis and digital marketing landscapes including Google, Meta, and Microsoft.
• Ability to interpret complex datasets to provide data-driven recommendations.
• Bachelor's degree in Computer Science, Information Systems, or a related field.

Preferred Skills

• Adobe Analytics certification.
• Knowledge of Adobe Target or Adobe Audience Manager.
• Experience with Marketo or Microsoft Dynamics CRM.

Key Skills

Education

Any Graduate