Description
You will own the measurement and tagging implementation for digital platforms to ensure data accuracy for reporting and insights.
Responsibilities
- Implement analytical and marketing technology tags across digital platforms using tag management systems.
- Define, test, and validate measurement requirements in collaboration with agile and cross-functional teams.
- Maintain accurate documentation and ensure all implementations adhere to audit procedures.
- Deliver tagging and implementation projects independently from requirement to validation.
Required Skills
- 1 to 2 years of hands-on experience with JavaScript, HTML, and CSS.
- Minimum of 2 years of experience with tag management tools such as Ensighten, Tealium, or Adobe Launch.
- Hands-on experience with Adobe Analytics or Google Analytics implementation.
- Ability to write and decode JavaScript to meet industry standards.
- Foundational knowledge of web design and core digital metrics.
- BS or MS in Statistics, Economics, Mathematics, or a quantitative field, or 3 to 4 years of relevant experience in lieu of a degree.
Preferred Skills
- Experience implementing media pixels or MarTech tools like Dynamic Yield.
- Knowledge of online consumer privacy, consent management, and mobile app development.