Senior Analyst

Position Overview: We are looking for a skilled and detail-oriented Sr. Tag Management Specialist with expertise in Adobe Launch. In this role, you will manage the implementation and maintenance of web tracking and tagging solutions, ensuring proper data collection across websites and digital platforms. Reporting to the Marketing Technology Manager, your primary goals will be to prioritize data quality and continuously evaluate the impact of tagging on core web vitals to ensure optimal site performance. You will enable cross-functional teams, including marketing, development, and analytics, to support data-driven decision-making and optimize digital experiences.

What you’ll do & how you’ll make your mark.

· Adobe Launch Implementation: Set up, configure, and deploy Adobe Launch tags across multiple digital properties.

· Tag Management: Manage tagging processes, including organized implementation of new tags, updates, and troubleshooting.

· Data Layer Development: Work closely with developers and analysts to implement and maintain a robust data layer that supports accurate tracking and reporting.

· Integration: Ensure seamless integration between Adobe Launch and other marketing platforms, such as OneTrust, Adobe Analytics, Google Analytics, and other third-party vendors.

· Testing & Validation: Conduct quality assurance (QA) and testing of tags to ensure accurate data capture and reporting.

· Performance Optimization: Monitor and analyze the performance of tags and recommend improvements to ensure optimal site performance.

· Documentation: Maintain clear and comprehensive documentation for all tagging implementations, processes, and configurations.

· Collaboration: Work with internal stakeholders to gather requirements, plan, and execute tagging strategies to support marketing and analytics objectives.

· Troubleshooting: Diagnose and resolve issues with tracking and tag deployment, ensuring minimal disruption to data collection.

Who you are & what you’ll need to succeed.

· Required Experience: 3+ years of experience in an ecommerce tag management role, with specific expertise in complex tag property implementations in Adobe Launch. Experience in implementing and QA-ing Marketing Pixels. Proficiency in other tag management platforms a plus (Tealium IQ, Google Tag Manager)

· Attention to Detail: Ability to meticulously manage and verify tagging accuracy across

multiple platforms and environments. Strong attention to naming conventions, and adherence to organization and tagging architecture. Meticulous in updating documentation.

· Proficiency in JavaScript, HTML, and CSS is required. Experience with data layers and API integrations. An openness to learn new technology/methods.

· Analytics Tools: Knowledge of digital analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.

· Problem-Solving: Strong troubleshooting and analytical skills to identify issues and implement solutions quickly and carefully.

· Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical teams.

· Certifications: Adobe Launch, Google Tag Manager or Adobe Analytics certification is a plus. Openness to learning new tools.

Preferred Qualifications:

· Experience with server-side tagging, CDP, Adobe Journey Analytics, Web SDK, or other emerging analytics technologies.

· Familiarity with project management tools such as JIRA.

· Basic understanding of digital marketing practices, and/or experience in marketing campaigns.