Description

You will drive data-driven decision making by providing actionable insights across Digital Experience and Product teams.

Responsibilities

• Analyze web performance indicators including traffic volumes, audience composition, and conversion rates.
• Manage web analytics data integrity by upholding proper taxonomy and tracking practices.
• Deliver content insights to improve writing and engagement strategies.
• Support a hybrid service and self-service analytics model by educating stakeholders.
• Execute ad hoc web analytics requests for Marketing and Communication teams.

Required Skills

• 3+ years of experience in a marketing analytics role.
• Hands-on experience with Google Analytics or Adobe Analytics.
• Practical understanding of web analytics technology and implementation.
• Knowledge of Google Tag Manager and basic web technology concepts.
• Understanding of relational databases, including keys, joins, granularity, and transformations.
• Familiarity with how Paid, Earned, and Owned marketing channels function.
• Ability to synthesize complex information into accessible presentations and reports.
• Strong verbal and written communication skills for live stakeholder collaboration.

Key Skills

Education

Any Gradute